Marketplaces like Zillow and Airbnb rely heavily on programmatic SEO (pSEO) to drive traffic. With thousands of listings, location modifiers, and dynamic content, these platforms use pSEO to automatically generate search-optimized pages, capturing valuable organic traffic at scale.
If your marketplace has location-based listings or product variations, daydream can help you…
Identify what your programmatic SEO strategy should be.
Create thousands of location-specific landing pages to target users.
Enrich those pages with relevant data points that you’ve collected.
Automatically maintain and update those pages.
How marketplaces use pSEO
As one of the largest real estate marketplaces, Zillow utilizes pSEO by generating thousands of location-based pages (e.g., “homes for sale in [city]”), capturing hyper-local search traffic. This strategy allows Zillow to dominate real estate searches, providing users with the information they need while driving massive organic traffic.
Airbnb leverages pSEO to create thousands of property listing pages tied to specific locations, ensuring that travelers can easily find rental options by searching for “Airbnb in [city]” or “vacation rentals in [destination].” Each listing is optimized for location-specific keywords, increasing Airbnb’s visibility across global search engines.
Get started with daydream today